In today’s era, pretty much everything you need to know can be found on the internet. Blogs are a great way to stay informed and up to date on the latest news and trends, no matter what your interests are. For real estate specifically, blogs are a great resource for informative and relevant content that can help you build a successful business. Here’s 17 of the best real estate blogs to get you started.
1. The Close
The Close is one of the best real estate blogs with one goal in mind: to help agents take their business to the next level.
The blog offers agents the latest information and tips on marketing, lead generation, and technology. In addition, you’ll find more general topics such as the best website builders, how to be a better team leader and the best real estate schools.
And, for $35 per month you can upgrade your account to The Close Pro, which gives you access to exclusive weekly group coaching calls, special courses, and a library of content available only to members.
McKissock is a sister brand to the Real Estate Express online school, functioning as a leader in professional development and continuing education for licensed professionals such as realtors, inspectors, appraisers, and surveyors.
The blog’s content is conveniently filtered by appraisal and real estate related content, as well as a general tab to include industry news and market highlights.
A few topics include: real estate technology, real estate investment, home-staging, appraisal insights, and managing your appraisal business.
Realtor.com offers two dedicated blog platforms, one for real estate professionals and the other with a focus on homebuyers and sellers.
The main blog is geared toward realtors, with topics ranging from the hottest housing markets to economic trends and news, along with local market insights and a special tab for the luxury housing market.
On the other hand, Realtor.com’s “Home Made” blog is tailored more toward homebuyers and sellers. Posts are aimed at helping people navigate the dizzying world of real estate, with topics like how to stage a home and what to do if you are in a bidding war.
The National Association of Realtors has a separate site called the Young Professionals Network, with a realtor focused blog called The Lounge.
The Young Professionals Network is a group dedicated to giving young professionals a voice and the opportunity to rise up as leaders in the real estate community.
Posts include contributions from YPN members across the United States, and cover a wide range of topics such as prospecting, investing, tips for success, how to vet buyers, and marketing strategies.
The main National Association of Realtors website also features its own real estate focused blog, called the Economist’s Outlook.
The Economist’s Outlook offers housing statistics and analysis from NAR’s own research experts. Realtors will find this information useful for understanding the trends in their industry.
Topics include unemployment, housing affordability, housing sales, and mortgage rates.
RPR is an invaluable resource when it comes to obtaining the data necessary for your real estate transaction, whether you are an agent, broker, or appraiser.
The RPR blog is available online or by app, and covers topics like lead generation, marketing tactics, advertising, and how to get the most from the RPR platform.
Zurple is a marketing automation platform designed to capture leads and seamlessly turn them into clients, through advanced behavior tracking and optimized follow up strategies.
Their Real Estate Success Blog maintains a heavy focus on lead generation, but also covers related topics including social media marketing, lead engagement, and advice on brand building.
Keeping Current Matters is designed specifically to educate real estate agents, with the goal of helping realtors better educate and serve their clients.
While KCM does offer plenty of content for real estate professionals via their Agent Resource tab, overall, the actual blog is more targeted to buyers and sellers.
That said, it still holds significant insight for agents, such as information on housing markets and home values, as well as mortgage rates and financing.
This website is managed by Icenhower Coaching and Consulting, and claims to be the world’s leading production training website for both realtors and brokers.
Topics are focused on helping agents increase their success with proven business generation methods, online strategies, agent scripts and dialogues, and training on leadership.
Tom Ferry is another real estate coaching company, whose blog aims to help realtors get in the right mindset to be successful.
Posts center around business planning and motivation to help agents set goals and create habits to achieve success.
Like Zurple, BoomTown is a marketing automation platform that gives real estate agents the tools they need to turn leads into clients.
The BoomTown Resource Library features a blog that covers topics such as lead generation, technology, business strategies, and general information about the real estate industry.
RealVolve is a CRM product for real estate agents that promises to automate your workflow so you can focus on growing your business.
Topics on their blog include the secrets of effective email marketing, tips on increasing your productivity, spotlights on industry leaders, and how to get the most out of RealVolve CRM.
13. Jason Fox
Jason Fox is a successful real estate agent who has been in the business for 15 years.
His blog has a concentrated focus on real estate content marketing and social media, but also includes topics related to offline marketing and advertising. There is a wealth of information on WordPress and optimizing your website.
REtipster is a hub of resources devoted to helping newer real estate agents gain traction in the industry and grow a successful real estate business.
The blog covers topics like increasing your productivity, understanding and managing your finances, investment opportunities, and how to get started in your business.
Flyerco is a company that helps real estate agents create and print high quality flyers for their business.
Their blog covers a variety of topics, including the top real estate social media accounts, books, and magazines to check out. It also features tips for lead generation and hosting an open house.
Inman is one of the most informative real estate blogs. The site claims to be the leading source of information for the latest news and trends in the real estate industry.
You’ll find everything from the latest in real estate technology, to opinion and journalistic pieces, business growth strategies, real estate how-tos for a myriad of situations. They also cover how the real estate industry is impacted by what is going on in the world today.
17. Kyle Handy
Of course, I have to include my own blog on this list!
I have been in real estate for over a decade, and am honored to be ranked as one of San Antonio’s Top 15 Real Estate Agents by The San Antonio Business Journal.
I’d like to say that with experience comes wisdom; I know a thing or two about what it takes to be a successful agent.
On my blog, I share my top tips for real estate sales, from social media marketing, lead generation, how to grow a successful business, and tips on blogging and filming videos for real estate.